Download Ebook The Gorilla Game: An Investor's Guide to Picking Winners in High Technology, by Geoffrey A. Moore Paul Johnson
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The Gorilla Game: An Investor's Guide to Picking Winners in High Technology, by Geoffrey A. Moore Paul Johnson
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Amazon.com Review
Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayed at their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game." Moore's previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, applies them to finding gorilla stocks--stocks that dominate their market niche. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. Highly recommended.
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From Booklist
Each year at least one author comes out with a book touting investment opportunities in high-technology stocks. A recent example was Michael Murphy's Every Investor's Guide to High-Tech Stocks and Mutual Funds (1997). Moore's is the early entry this year. He is chairman of a Silicon Valley consulting firm that specializes in marketing strategy, and he has written two books about marketing high-tech products, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991) and Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). Here he turns his attention to the elements that turn companies into "gorillas," those firms that overwhelmingly dominate their markets, such as Microsoft and Cisco. With his marketing insights, Moore examines what it is small companies do to grow into gorillas; and he advises how to spot these companies before their stock prices soar. He uses Oracle and Cisco as case studies, and he suggests that two areas in which to search out future gorillas are the Internet and customer service software. David Rouse
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Product details
Hardcover: 352 pages
Publisher: HarperBusiness; 1 ed edition (March 11, 1998)
Language: English
ISBN-10: 0887308872
ISBN-13: 978-0887308871
Product Dimensions:
6.1 x 1.1 x 9.2 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
28 customer reviews
Amazon Best Sellers Rank:
#1,366,870 in Books (See Top 100 in Books)
I’m a huge Geoffrey Moore fan having read “Crossing The Chasmâ€, “Inside The Tornado†and “Escape Velocityâ€. This book covers a framework for how to identify early winners in new technology sectors and then double down on those bets over time to maximize investment returns. It’s not about picking out a single stock 10 years in advance, but rather identifying the leading contenders in a space, investing in a basket of all of them, and then occasionally making tweaks as some stumble and others soar.The book seems to have held up well having been written in the mid-1990s and it’s predictions and analysis of certain companies that are now still dominating has held up (Cisco, Oracle, Microsoft, Amazon), despite the examples now feeing dated (3Com, AOL, Yahoo, etc) in hindsight. However again, it’s not about having a crystal ball to pick a single stock that’ll be the winner in 10 years, but a systematic approach and framework for how to identify when a tornado is actually happening vs false starts, which companies will participate in the tornado, how to hedge and ride out the sector as a whole, and how to groom the basket of stocks down the the ones that will become the gorillas (or Godzillas) over time.Highly recommended for an under-the/radar investment approach that itself is an overlooked bargain value in a world where everyone overthinks or worse, make random predictions without analyzing the strategic and operational metrics necessary to identify winning contestants in the gorilla game.
I hesitated before buying this book as I feared it might be dated. The terms used to describe the industry dynamics (gorillas, chimps) didn't instill much confidence either. However, I read Moore's book on marketing "Crossing the Chasm", which was not bad at all. In the end, I am glad I read it as it does illuminate some aspects of the tech industry that eluded me previously. The authors do a good job of sketching out a tech industry framework that seems practical and reusable for current trends. While not all concepts are equally credible, the bulk of the book of the book should prove useful to non-specialist tech investors.I myself have a value investing bias so never quite "got" the outrageous valuations of tech companies. This book definitely helped with clarifying the underlying "winner takes all" dynamic that drives forward valuations. It is not an investment book in the traditional sense but more of an industry analysis that can guide investment decisions.
As an active investor in tech stocks (information technology), I highly recommend this book to other investors who are already in tech stocks or are considering it. The book explains in laymans terms the dynamics of the technology marketplace . The information it provides will assist you in how to differenciate each tech company from another in regards to it's particular role in its market, and the investment strategy you should pursue (short/intermediate/long term). I liked the book so much, I'm ordering the cassette as well to wring every ounce of investment advice I can get out of it.
This book is a good gift for your friends and relatives who invest but don't really know much about what they are doing. The advice, logic, and approach, while conservative, is way too dull and boring for the likes of me. Nevertheless, I believe a less experienced investor would get a lot of information and control from an informed reading of The Gorilla Game.
The book is very rare to find. The state of the book is not the best (e.g. the coverage has some glue on top).Regards,Andrea
Unfortunately, the splashy cover (and title) doesn't help the investor know whether or not to pick up this book. Unlike most investment books, this book doesn't pretend to be the end-all "how to pick stocks" investment book. Rather, it's an analysis of how a technology is adapted, then followed by investment strategies based on this analysis. To some extent, you can apply the information in this book outside of technology, because standards are pretty commonly used outside of technology -- and it's the successful company that controls the standard. If you're interested in this aspect of business, sure, pick this book up. I like this book more for what it doesn't say it will do, more than for what it does.I'm hoping for a revised edition. While the analysis hasn't changed, 1999 was quite awhile ago!
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